Strategic Direction
At Albrite Sales & Marketing, we begin your venture with an in-depth DISCOVERY phase, aimed at gaining insight into your company and its current operations.
This phase includes an Opportunity Assessment and a Market Share Analysis, offering a precise overview of your business’s position in the contemporary competitive market—guaranteeing that your products not only make it to Lowe’s but also thrive there.
Albrite Sales & Marketing is focused on more than mere product introductions; we are devoted to nurturing development and creating market frontrunners through a systematic methodology.
DISCOVERY
The Client & the Current State Environment
We kick off your venture with an extensive DISCOVERY phase to gain a thorough understanding of your business and its present context.
This segment encompasses an Opportunity Assessment and a Market Share Analysis, which give us an in-depth view of your company’s current market position—confirming that your offerings do more than just land on the shelves of Lowe’s; they stand out and perform well.
PROGRAM DEVELOPMENT
Putting it All Together
We convert our findings into practical plans during our thorough PROGRAM DEVELOPMENT phase at Albrite Sales & Marketing. We investigate Global Sourcing Options and Rationalize Assortments in building a strong base for
crafting your distinct Brand & Pricing Strategy.
Our proficiency spans the creation of digital and physical marketing materials, meticulously designed to connect with your target demographic and enhance your brand’s profile. We also boost your product’s visibility with a Merchandising Schematic or Plan-O-Gram, guaranteeing that your offerings are prominent and appealing both in physical stores and on digital platforms.
PRODUCT LINE REVIEWS
Proven Process for Success
Achieve success with our PRODUCT LINE REVIEWS at Albrite Sales & Marketing, a strategically crafted route to advance your brand’s market stance. We initiate this process with a 60 Day Critical Path, a precisely plotted schedule that outlines the steps to your goals.